Arlington officials and What’s Bloomin’ Now workers cut the ribbon for the new location of the florist shop on April 1. From left, Arlington City Council member Jan Schuette, What’s Bloomin’ Now designer Dani Bains, owner Jodi Sugg and manager Jessica Hayes, and Arlington City Council member Don Vanney.


Florist shop What’s Bloomin’ Now opened in their new location in Arlington and held their grand opening on April 1.

The business, which was previously in Smokey Point, moved to 20416 67th Ave. NE, Arlington.

“We’re a full-service flower shop and we’ve been in business nine years,” said business owner Jodi Sugg.

What's Bloomin' Now provides a variety of traditional florist services.

“We offer deliveries and we do weddings and special events,” said Sugg. “For the holidays we’ll have stuffed animals, candies, balloons. You name it and we can do it."

Flower deliveries have become much more popular during the COVID pandemic, said Sugg, and interacting with locals that way is one of her favorite parts of the business.

“One of the things I like to do is delivering flowers to someone who is not expecting it, they get so excited,” she said.

Sugg also enjoys interacting with regulars, many of whom trust the business to make their arrangements.

“Sometimes they call and we say ‘what can we do for you today’ and they say ‘do whatever you think is good,’ and that makes us happy,” she said.

The business moved because the owner of their old location was moving in his personal business.

Sugg said she is glad to be in Arlington now. 

“It’s bigger and it’s a better location. That was the number one complaint about our old location, that they couldn’t find us, but now people just say ‘oh, you’re across the street from Nutty’s [Junkyard Grill],” she said.

The new layout allows for some more space to help her team more effectively create flower arrangements.

“The way we have it laid out is much different. We actually have a work area. We were able to make some changes we wanted to and didn’t have room to before,” said Sugg.

Sugg said that customers appreciate the quality of the flowers they receive, which have a long life after they are delivered typically.

“We really strive on making sure our flowers are well-taken care of and that they have longevity because of that,” she said.

She also said her employees have a lot of experience building flower arrangements.

“I have such a talented team and they do a lot of the design work,” said Sugg.

More information about the business can be found at whatsbloominnow.com.

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