New pet store EarthWise Pet Wellness & Spa in Marysville focuses on food and services for nutrition and health of your cats or dogs.
The store at 3701 88th St. NE, Marysville, had a soft opening on Oct. 18 but held their grand opening on Dec. 7.
Dan Crisologo, one of the store's owners, said that they are focused on pet wellness.
"We are first and foremost a nutrition center," he said. "Our entire staff goes through 300 hours of training in nutrition and are certified in specialties like raw food."
What separates EarthWise from some of the more well-known pet store franchises is a focus on lesser-known food manufacturers that are often more nutritious, said Crisologo.
"The stuff that you see here you can't buy at big box stores. A lot of our manufacturers actually won't sell to those stores because as soon as you do that the ingredients get compromised and that's when recalls begin happening," he said.
EarthWise only works with food manufacturers that they check through first, said Crisologo.
"Every company is thoroughly vetted. Where the protein comes from, how it's manufactured, the controls that are in place and no recalls," he said.
The store will also offer grooming services seven days a week, as well as a variety of classes.
"Once the grand opening is over we'll have classes in topics like raw food," said Crisologo. He added the store is a big proponent of raw food diets for dogs as they say it is the healthiest choice.
Crisologo said so far the community feedback has been very positive.
"I think it's going well. We're getting great feedback online and on social media," he said.
Marysville Mayor Jon Nehring welcomed the business with a ribbon cutting during their grand opening.
"I just got through running for re-election so I was doorbelling a lot of doors, and one thing I can tell you is that we have a lot of pets," Nehring said.
"We love our pets here in Marysville and it's honor to come down and help celebrate with you this morning," he said.
EarthWise Pet Wellness & Spa began in 1977 as a family-owned business originating in California. It's now a national franchise.
Crisologo said that before becoming a franchise owner he found them while looking for food for his three dogs.
"We stumbled across this on Facebook, actually, and did some research," he said. "That is why we picked them [to start a franchise], because they're so focused on the nutrition."
The store is scheduled to be open seven days a week, from 10 a.m. to 7 p.m., Monday through Friday, from 10 a.m. to 6 p.m. on Saturday, and from noon to 5 p.m. on Sunday.
"We're really happy to be a part of the community and so far everybody has been very nice," said Crisologo.