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Arlington PD steps up recruitment

 

September 6, 2017 | View PDF

Southam Creative

Drone footage of Arlington police members responding to a Aug. 28 brush fire from Southam Creative.

The Arlington Police Department is working on a recruitment video that officials hope will make Arlington an attractive option for police officer candidates.

"We are, pretty much like all agencies, having trouble filling all of our positions," said Kristin Banfield, communications manager for the city of Arlington.

People are retiring from policing and there is a lack of young people entering policing, she said, "so those vacancies get more tough to fill."

The police officer shortage is a problem across the U.S., said Banfield.

"It's really all departments across the state and the nation," she said. "So there's a flood of jobs available and we're all fighting for the same candidates."

Banfield said that the department wants to maintain "very high standards" for its police officers as well.

"We want to focus on making sure that we are picking the right candidate for the job," she said. "That can make things a little challenging."

Because of the increasing difficulty in receiving candidates, the city has been actively searching for them more in recent years.

"We've been ramping up our recruitment the last couple of years," said Banfield.

Now the city is working with Southam Creative on a recruitment video.

"We started working on it about a month ago to be a part of the department's larger recruitment effort," said Randal Southam, chief creative officer at the company.

They've already shot a number of sequences with local police, including interviewing some of the department officials.

On Aug. 28 they saw the Arlington police in action at a brush fire.

"We were filming when the brush fire started, so we got some nice action and police shots from that," said Southam

Southam expects the video to be done in September, and hopes to film some shots in the schools with Arlington's School Resource Officers.

Banfield said that a video can help tell job applicants a lot about what a police job in Arlington will be like.

"This video will really help show what it is like to work with the Arlington Police Department, and we find that information is a lot more valuable than just a job posting" she said."

"It helps make a personal connection and shows a candidate how we approach policing in Arlington, what the staff is like, and the opportunities for growth," she said.

Southam said that the leadership and the town make Arlington "an attractive place to work."

"And we're using video as a means to show that which the Arlington Police Department can use at recruiting fairs or job fairs," he said.

Southam Creative is the same company that is helping Arlington with their Arlington Awaits campaign.

Because the city has them under contract, they are using the company to help make the police recruitment video.

"We've become a resource to the city," said Southam, "and we've branched out to help many of their departments."

Banfield said that anyone who is interested in applying for the local police department can find more information at the city's website at arlingtonwa.gov.

 

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